The primary focus of the e-Business Unit is the use of the Internet and related technologies in an enterprise. Our approach to both researching and teaching takes foremost the perspective of management, including marketing, however, we are also interested in e-Business from the economics, computer science and financial point of view. The e-Business Unit operates within the structure of the Institute of Computer Science and Digital Economy, and remains in a complementary relationship with its other units, where the view from the perspective of information technology dominates.
- Staff
Tymoteusz Doligalski, PhD - Head of the Unit
Paulina Roszkowska, PhD
Sylwia Sobolewska, PhD
Jacek Wójcik, PhD
- Research
The main research areas in the e-Business Unit include:
- strategies and models of e-business, and e-business techniques in traditional businesses
- patterns of consumer behavior on the Internet, in the information and communication systems
- the impact of information and communication technologies on the organization and its stakeholders
- new technologies in marketing
- economic, social, financial and technological factors affecting e-business
Selected publications:
- Doligalski T., Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics, Electronic Commerce Research 2023, s. 1-35. Link
- Doligalski T., Goliński M., Kozłowski K. (Eds), Disruptive platforms: Markets, ecosystems, and monopolists, Routledge 2021. Link
- Education offer
The most important teaching-related achievements of the e-Business Unit faculty:
- creating and coordinating the e-business master’s degree program (coordinator - prof. Irena Hejduk)
- carrying out multiple e-business related courses at the master’s degree level
- supervising student teams who won the Google Online Marketing Challenge
Tymoteusz Doligalski, PhD
223371 New Technologies in Marketing
Paulina Roszkowska, PhD
235381 FinTech: Technology and Innovation in Financial Services
223281 Financing and Valuation of High-Tech Companies
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