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Research projects in the Institute of Value Management

Selected research projects

Metaversum as an environment for the implementation of sustainable development strategies - opportunities, threats and challenges

Project leader - Rafał Kasprzak, Ph.D., Prof. SGH

For several years now, the phenomenon of the ‘Metaverse’ has been an intriguing example in socio-economic reality, in which a phenomenon depicted in science fiction literature inspires its stakeholders to create a new space for the everyday activities of businesses and consumers. The dynamic development of technology, together with the spread of Internet access, increasingly enables the realisation of the vision depicted in Neal Stephenson’s novel Snowflake, in which a virtual world parallel to the real one enables not only entertainment and relaxation, but is also a place for social, educational or cultural activity. The development and diffusion of technology present Metaversum stakeholders not only with challenges, but also with unique opportunities for value management challenges. In the simplest terms, the Metaverse is a network of virtual worlds that allows visitors to interact with each other. In such an environment, companies carry out a wide range of activities aimed at achieving goals linked to their value creation. 

The aim of the submitted project is to identify and attempt to describe selected aspects determining the effectiveness of strategic actions of enterprises and customer behaviour in the Metaverse in the context of sustainable development.

Values-based management in the concept of integral/humanistic development

Project leader - Magdalena Mikołajek-Gocejna, Ph.D., Prof. SGH

The research is a continuation of the project led in 2016 by Prof. Andrzej Herman, Ph.

The main objective of the research “Value-respecting management in the context of integral/humanistic development” planned for 2016-2018 is the search for a new paradigm, not only economic and managerial, but also philosophical and existential, which could replace the already “worn-out” paradigm of sustainable development, dominated mainly by the explicit growth of narrowly understood economic value.

Economics should be a science immersed in humanistic and anthropological axiology, a science that is not indifferent to the problems of the contemporary world. As G. Kolodko” economics cannot be indifferent to axiological issues… it should move away from the axiomatically treated principle of maximisation towards the principle of moderation. It should develop tools to ensure, at least at the conceptual level, that the world is in long-term equilibrium not only in the economy, but also in areas directly linked to the economy by mutual feedback - social and axiological” (G. Kołodko, 2013)

 

Selected research project of the Axiology and Value Measurement Unit

  • ​theories of economic value of a company - types of value (current, fundamental, for owners/shareholders, company, fair, investment, accounting, liquidation, nominal, replacement, tax, residual, market, intrinsic, economic value added, etc.)
  • measuring value in financial terms - methods for estimating the value of a company, investment projects and intangible assets (patents, licences, trademarks, customer base, etc.). Valuation for mergers and acquisitions (including leveraged buyouts and management buyouts). Use of real options to value investment projects (including geological projects) and technology assets
  • structure and cost of capital versus shareholder value of the company - the search for optimisation. Sources of raising equity capital (e.g. share issue, sale of shares) and external capital (e.g. issuance of corporate bonds). The impact of dividend policy and share buybacks on the value of a capital company. Calculation of the cost of equity and debt capital - WACC
  • measures to assess the performance of a company aimed at maximising shareholder and debt investor value (NPV, IRR, CFROI, TSR, CSR, EP/EVA, MVA).
  • shareholder value construction by financial institutions, i.e. banks, private equity funds, hedge funds, Sovereign Wealth Funds.

Selected research project of the Value-Based Marketing Unit

  • Building customer value as a basis for customer value management in the new economy; (Prof. Dr. B. Dobiegała-Korona)
  • Microeconomic conditions of company operation and customer portfolio optimisation; (Dr. T. Doligalski)
  • Customer service management as a special sphere of company value management; (Prof. Dr. B. Dobiegała-Korona, Dr. S. Sobolewska)
  • Development of customer relations with the use of the Internet in the context of company value creation; (Dr. T. Doligalski, Dr. J. Wójcik)
  • The increase in uncertainty and risk and strategic choices of enterprises in Poland; (Prof. Dr. Piotr Masiukiewicz , under the supervision of Prof. E. Mączyńska)
  • Customer migration vs. enterprise value migration: opportunities and threats (Prof. Dr. B. Dobiegała-Korona)
    Internet-based customer relations in the light of value migration (Dr T. Doligalski)
  • Sustainable development of oil corporations: theoretical concepts and practical solutions (Dr hab. K.Majchrzak)
  • The impact of changes in consumer lifestyles on capital migration (Dr S. Sobolewska)
  • Capital migration in the B2C market as a result of the disaggregation of commercial functions (Dr. J. Wójcik)
  • Impact of reputation on company value and capital migration (Dr T. Dąbrowski)
  • Strategies of service development directed at the increase of enterprise value (selected problems), (Prof. B. Dobiegała-Korona, Prof. P. Masiukiewicz, K. Majchrzak, T. Doligalski, S. Sobolewska, T. Dąbrowski)
  • Managing the customer value in enterprises in Poland (empirical research), (Prof. B. Dobiegała-Korona, Ph.D., Prof. P. Masiukiewicz, K. Majchrzak, Ph.D., T. Doligalski, S. Sobolewska, Ph.D., A. Krzepicka, J. Pindakiewicz, Ph.D., J. Wójcik, M.Sc. P. Polański)
  • Strategic adjustment of information technology and the creation of company value (Dr. R. Orzechowski)
  • IT governance as a key factor in the effective use of information technology in building corporate value (Dr. R. Orzechowski)
  • IT value migration: from products to services (Dr R. Orzechowski)
  • The concept of the IT corporate value management cycle (Dr R. Orzechowski)
  • IT Governance and the service model of IT governance (Dr R. Orzechowski)
  • IT governance as an element of corporate governance - impact on the effectiveness of IT use (Dr R. Orzechowski)
  • Information supervision in banks in Poland (Dr R. Orzechowski)
  • Institutional determinants of international competitiveness in the light of contemporary economic concepts.
  • Implications for the internationalisation of transport services (Dr W. Budzyński)
  • The Cultural Origins of Differences in Economic Development (Dr W.Budzyński)
  • The Cultural Origins of Differences in Economic Development (dr W.Budzyński)
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