The scientific activity of the Department of Market, Marketing and Quality includes conducting scientific research, publishing research results, promoting doctors, participation in conferences, symposiums, conventions, seminars, etc.
The Department of Market, Marketing and Quality conducts research on marketing, market mechanisms and quality management.
The scope of scientific interests of the Department of Market, Marketing and Quality includes in the first place, issues related to: marketing strategies, marketing effectiveness, buyers’ behavior, marketing research, international marketing, marketing instruments, market functioning, as well as shaping and assessing the quality of products and services.
The scientific interests of the Quality Management Unit include issues such as: quality management in the enterprise, management systems in the enterprise, development of the Six Sigma, Kaizen and TQM concepts, as well as risk management in the enterprise.