dr hab. Rafał Kasprzak, prof. SGH

Head of the Value-Based Marketing Unit

Project manager of the Postgraduate Studies in Innovation Manager project funded by the European Social Fund.  Trainer in the field of European Union structural funds, fundraising, management in the creative sector. Graduate of the course for trainers, lecturers and training organizers in the field of structural funds, organized by the Office of the Committee for European Integration, within the framework of the PHARE project “Strengthening the implementation of the Community acquis at the regional level”. 

He conducts trainings on the topics of obtaining EU aid funds, project management, EU structural policy, creative industries. He has extensive professional experience in the field of:

  • management of projects financed from public funds
  • preparation of applications for projects financed from public funds
  • consulting for businesses in obtaining public funds
  • counseling companies in building development and marketing strategies
  • cooperation with the creative sector
  • business and market analysis for start-ups

Author of the first e-learning course in Poland “Cultural industries in the market economy” addressing the issue of economic perception and analysis of cultural activities. Author and co-author of numerous publications on management of EU funds, cultural industries. Graduate of the Postgraduate Pedagogical Training Program organized by the Warsaw School of Economics.

Graduate of the MBA program at Ecole Superieure de Commerce in Rennes, France, Major in International Commerce.

Contact

rafal.kasprzak@sgh.waw.pl

Scientific interests

  • Economics of culture
  • Cultural industries
  • Creative industries
  • Leisure time industries 
  • Consumption of cultural services
  • Fund raising from the EU 
  • European project management
  • Supporting enterprise development with public funds
  • New technologies (AI, metaverse, VR, AR) in marketing
  • Building a marketing strategy for innovative enterprises
  • Marketing planning for start-ups
  • Mechanisms of public support for the implementation of innovative products
zdjęcie Rafała Kasprzaka
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