Director of the Institute of Value Management
Contact
Scientific interest
- Decision-making processes and determinants of buyers’ behavior in the market of consumer goods and services
- Marketing and market research
- Influence of marketing instruments on consumer behavior in the market of goods and services
- Psychology of consumer behavior
- Leisure time. Lifestyles of Polish consumers
- Measures and methods of research on the level and quality of life of individuals and societies
- Sustainable development and customer behavior
- Cultural, social and psychological aspects of advertising
- Marketing communication processes
- Design and aesthetics in consumer choices
.