Assistant Professor at the Department of Market, Marketing and Quality at the Collegium of Management and Finance of the Warsaw School of Economics. Member of the Polish Scientific Society for Marketing and the FaBeRNET - Family Business Research Network. In the years 2015-2022, she focused on the phenomenon of family entrepreneurship. She dealt with the creation and dissemination of knowledge about family business, as well as consulting for family businesses in the area of strategic management. Currently, she conducts scientific research on market behavior, communication with stakeholders and marketing resources of this type of firms. She specializes in the issues of building and communicating the brand identity of a family business on various markets (products, supply goods and services, labor), shaping consumer attitudes towards family businesses and products under the “family business” brand and creating an entrepreneur’s personal brand.
EDUCATION:
- PhD in economics, specialization: commercialization of technology, business management, territorial marketing (Warsaw School of Economics, Collegium of Business Administration)
- Doctoral studies in economics (Warsaw School of Economics, Collegium of Management and Finance), Postgraduate Studies “Innovation Manager” (Warsaw School of Economics, Collegium of Management and Finance) and Postgraduate Pedagogical Studies at the Warsaw School of Economics.
- Master of Economics, specialization: marketing (Independent University of Business and Public Administration in Warsaw - PWSBiA)
SCIENTIFIC SPECIALIZATION:
- Marketing
- Business management
- Entrepreneurship
MAIN PUBLICATIONS:
- J. Moczydłowska, J. Sadkowska, B. Żelazko, C.N. Ciocoiu, E. Stawicka, Understanding risk culture in the context of a sustainable project: a preliminary study, Sustainability, 2023, vol. 15, nr 6, s.1-16.
- A. Bitkowska, J. Moczydłowska, K. Leszczewska, J. Sadkowska, K. Karasiewicz, B. Żelazko, Young Consumers’ Perceptions of Family Firms and Their Purchase Intentions - The Polish Experience, Sustainability 2022, 14(21):13879.
- B. Żelazko, B. Rychta, Family businesses in a crisis situation caused by the COVID-19 pandemic: main problems and demanded solutions, [in:] Economy and society - challenges and prospects, ed. Z. Dworzecki, Aspra, Warsaw 2021.
- J. Klimek, B. Żelazko, Open innovations in the sector of cosmetics producers - conditions and methods of implementation, [in:] Models and forms of innovation, edited by K. Poznańska, SGH, Warsaw 2020.
- J. Klimek, B. Żelazko, K. Leszczewska, J. Sadkowska, Key determinants of succession attitudes of students of economic faculties, [in:] Family businesses - conditions for development, edited by A. Marjański, Ł. Sułkowski. Publishing House of the Social Academy of Sciences, Łódź 2019, pp. 9-23.
- J. Klimek, B. Żelazko, Competitiveness of family businesses in the conditions of an open economy, [in:] In search of a competitive advantage, ed. J.W. Pietrewicz, R. Sobiecki, SGH, Warsaw 2019.
- J. Klimek , B. Żelazko, Competitiveness and innovation of family businesses, [in:] New forms of innovation, edited by K. Poznańska, SGH, Warsaw 2018.
- J. Klimek, B. Żelazko, D. Cichy, The concept of building a family business brand on the example of Ciche International Trade & Investment, [in:] Managing a modern organization, ed. O. Grabiec, Humanitas, Sosnowiec 2018, p. 49-58.
- J.D. Antoszkiewicz, J. Klimek, B. Żelazko, Development path of family business through innovation and strategic management, [in:] The propensity to changes in the competitive and innovative economic environment: processes, structures, concepts, ed. R. Borowiecki, J Kaczmarek. Foundation of the Cracow University of Economics, Cracow 2017, pp. 124-134.
- Selected paradigms of family business management, ed. J. Klimek, B. Żelazko, SGH, Warsaw 2017.
- J. Klimek, B. Żelazko, Entrepreneurship in Polish crafts, “Entrepreneurship and Management” 2017, pp. 25 - 36; Volume: 18; issue: 12, vol. 2.
- J.D. Antoszkiewicz, J. Klimek, B. Żelazko, Do family businesses need strategic management and consulting? “Entrepreneurship and Management”, 2017, Volume 2, No. 2, pp. 169-179.
- Managing a family business: selected issues, ed. J. Klimek, B. Żelazko, SGH, Warsaw 2016.
- B. Żelazko, Shaping the competitiveness of family businesses on the example of the cosmetics sector, “Entrepreneurship and Management” 2015, Volume XVI, Issue 7, pp. 31-47.
TOPICS OF OWN RESEARCH:
- Marketing (especially branding, rebranding, influencer marketing )
- Managing personal development and building a personal brand
- Innovations ( including eco-innovations ) and their implementation in the enterprise
- Competition strategies and business development strategies
- Family, craft, technology and lifestyle entrepreneurship
- Success factors, business resilience and business continuity