Assistant professor at the Department of Market, Marketing and Quality of the Warsaw School of Economics. She specializes in product and brand strategy, marketing communication with particular emphasis on packaging and its design as an element of the product, and environmental protection issues. She also conducts practical research on the conditions of entry of Polish enterprises (including startups), products and brands into foreign markets. He also teaches classes on design and design history. Author of two scientific monographs and numerous publications of both research and popularization nature.
EDUCATION:
- doctor of economics in the discipline of management science
- doctoral studies at the College of Management and Finance, Warsaw School of Economics
- Study of Intercultural Relations at the Oriental Institute, University of Warsaw
- postgraduate studies in cultural and public diplomacy, Collegium Civitas
CAREER:
2019- Department of Market, Marketing and Quality, Warsaw School of Economics, assistant professor
2013-2019: COBRO – Packaging Research Institute, Łukasiewicz Research Network, assistant professor, head of the Marketing and Market Department
SPECIALIZATION AND SCIENTIFIC INTERESTS:
- product and brand strategies
- environmental protection in marketing
- marketing communication
- expansion and internationalization of the enterprise
- opportunities for Polish enterprises, products and brands on foreign markets
MAIN PUBLICATIONS:
- J. Karwowska, Opakowanie zgodne z kryteriami środowiskowymi w komunikacji marketingowej przedsiębiorstw, Oficyna Wydawnicza SGH, Warszawa 2021
- J. Karwowska, Opakowanie jako element zielonego marketingu, COBRO – Instytut Badawczy Opakowań, Warszawa 2018