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Visual identity of SGH Warsaw School of Economics

Before it is published or distributed, every graphic design using SGH logo – prepared by either SGH units, or external organisations and companies – must be approved by the Rector's Office in terms of adherence to SGH Visual Identity Guidelines prior to production or distribution of the design.

The designs should be sent to: promocja ([at] sgh.waw.pl).

SGH logo

Use of the logo

Abridged guidelines regarding the use of logo in graphic design:

  • SGH logo should be set against a uniform background only,
  • the size of the protection area depends on the type and dimensions of the logo – the width of the clear space for each logotype and coat of arms is defined in SGH Visual Identity Guidelines,
  • minimum dimensions of logotypes in print are defined in SGH Visual Identity Guidelines and presented below, in the parts concerning particular logotypes,
  • when the logo is placed near the edge of the design, the whole protection area must be included,
  • the principal colour of the logo is Pantone 7474C; CMYK: C=96, M=9, Y=32, K=29; RGB: R=0, G=116, B=129; HTML:#007481; white is also acceptable.

When using the logo in on-line materials, please ensure that it is legible, with minimum resolution of 72 ppi, and set against a uniform background in an appropriate distance from other objects (the protection area must be preserved). When resizing the logo, please make sure that the appropriate proportions are kept.

SGH logo – basic version

The fundamental element of identification of the University is the acronym of its name – SGH – used as the logotype. SGH logo constitutes the primary form of identification, to be used in most situations, in both in official and informal communication.

In order to avoid distortion of the logo or rendering it illegible, we recommend using predefined sizes. 

Minimum dimensions of the logo: 

  • A4 paper size – 28 mm wide,
  • A5 paper size – 9.8 mm wide,
  • calling cards – 17.3 mm wide.

Minimum logo size – 8 mm wide.

EPS file – intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software

JPG file – white background, intended for use on webpages and in office software

SGH logo with university’s full name

Variant of the logo to be used in promotional materials and in cases when the logo is set against a non-white background.​

Minimum logo size:

  • SGH logo with green background – 16 mm wide,
  • SGH logo with transparent background – 12 mm wide.

EPS file – intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software

JPG file – white background, intended for use on webpages and in office software

SGH coat of arms

The coat of arms is intended for use in official context by the Rector and SGH authorities. It may be used in legal acts of the University.

Minimum diameter of the coat of arms: 28 mm.

EPS file – intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software

JPG file – white background, intended for use on webpages and in office software

Typography

The primary font used in SGH is Open Sans typeface. It should be used in all types of materials, including ephemera, promotional materials, letters and office presentations, as well as webpages.

Legibility is of key importance in communication design. Slogans and titles should be written in a significantly larger font than the remaining blocks of text. When the text is arranged on a white or light background, the Light font should be used. When the text is set against a dark background or in reverse, the Regular font should be used.

In the case of long texts, the use of PT Serif is recommended.

Name of the university

The official name of the University in Polish reads Szkoła Główna Handlowa w Warszawie, and its official abbreviation is SGH.

The English translation of the name: SGH Warsaw School of Economics (abbreviated as SGH).

The name “Szkoła Główna Handlowa w Warszawie” and its abbreviation “SGH”, as well as the University’s coat of arms are registered EU trade marks protected by law in all member states of the European Union.

Rector’s Office – Promotion
building G, rooms: 146, 147
al. Niepodległości 162
e-mail: promocja@sgh.waw.pl